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Keynotes, HubSpot 3 and Rock Stars: Top Memories From Inbound 2012
Over the past few days, I had the opportunity to meet and ‘rock out’ with more than 2,000 marketers at HubSpot’s INBOUND 2012. The week was jam-packed with breakout sessions, keynote speakers,...
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Top Tips for Creating Effective Call-to-Action Copy
Within seconds of seeing your call to action (CTA), a visitor should be able to determine exactly why he or she should take action and what they will get in return for their information or money. The...
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4 Tips for Designing Calls to Action that Get Noticed
The goal of a call to action (CTA) is to capture the attention of your visitors and convince them to take a particular action. When developing a CTA, there are three important factors to consider:...
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5 Quick Tips to Increase Landing Page Conversions
Landing pages are a core component of lead generation and are used to convince a visitor to take an action, such as filling out a form in exchange for something of value. The ‘something of value’ could...
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Enterprise Content Marketing: 5 Steps to Creative Content Approval
How many great ideas never get implemented at your company because the approval process is more complicated than putting a man on the moon? My guess is more often than you would like to admit. Too...
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Tips to Help Calls to Action Get the Love They Deserve
Driving quality traffic to your site is a challenge in itself, so it is important to have strong calls to action (CTA) on every page of your site once you get visitors there. CTAs have two purposes:...
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4 Ways To Test Your Email Marketing Beyond The Subject Line
As marketers, we understand the importance of A/B testing, especially with our email communications. Testing allows us to make decisions based on concrete data rather than gut instincts. But due to...
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Who to Include on Your Winning Lead Nurturing Team: 5 Tips
Lead Nurturing is a critical part of the sales cycle because it allows marketers to maintain communication with leads that are not yet ready to buy. Planning and executing a successful lead nurturing...
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3 Reasons Why You Should be Using Progressive Profiling
Looking for a surefire way to reduce form conversions and scare away your prospects? My guess is probably not; however, when you repeatedly ask prospects for the same information or present them with...
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Get More Out of Your Thank You Pages: 4 Easy Tips
If your Thank You page is nothing more than a simple “Thank you for X” (you fill in the blank), then you are leaving money on the table. As marketers, we often focus all of our efforts on designing...
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Sales and Marketing Alignment: 4 Tips for Getting Started
I have some news to share. You may want to sit down for this one. Here it is…sales and marketing departments aren’t always on the same page. You’re shocked, right? Probably not, unless you are the...
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3 Top Tips to Reduce Your Email Marketing Churn
Despite your perfectly crafted copy, contacts will still unsubscribe from your email communications. Whether you are just getting started or are a seasoned professional, opt-outs are a harsh reality...
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5 Common Call to Action Mishaps—What Not to Do
Good marketers know driving quality traffic to websites is no easy task. They also know their job doesn’t stop here—they must engage and, most importantly, convert website visitors. Well-crafted and...
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Inbound Marketing Strategy: Tips for Getting Positive Online Reviews
While planning my recent trip to Italy, I quickly realized how much I relied on the opinions of complete strangers to help me select my lodging, tours and dining choices. Come to think of it, I cannot...
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Email Personalization Beyond Hello {FirstName}
Earlier today, while sipping my morning coffee and quickly scanning my 114 new promotional emails, one in particular caught my attention. The email was from J.Crew, and the subject line read, “Easiest...
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Get Buyers Back: Tips for Cart Abandonment Emails
A close friend of mine who lives out of state recently landed a new job. Since distance prevented us from having a celebratory dinner, I opted to send her flowers. Shortly after hearing her great news,...
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Top 4 B2B Blogging Questions from Clients
When working with B2B clients looking to get started with blogging, I often encounter the same questions and concerns. As with any new inbound marketing initiative, most questions are related to...
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3 Lead Nurturing Lessons We Can Learn From Dating
Flashback to April 2011; I find myself back in the dating scene. Not really where I had planned on being in my early 30’s, but hey, after a separation, life must go on. Like many, I absolutely dreaded...
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Gmail: Did It Help Or Hurt Email Marketers In 2013?
This past summer, you may recall Gmail rolled out their new tabbed inbox layout. According to the Official Gmail Blog, the new tabs put the user back in control with “simple, easy organization.” As a...
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Secrets of a Productive New Inbound Client Kick-Off Meeting
Meeting a new client in person for the first time always makes me a bit anxious. While I am confident in my preparation, I cannot seem to ignore the thousands of thoughts of how things could go wrong...
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